Davos is celebrating its 40th birthday this year. Yes, for the World Economic Forum and its founder Klaus Schwab, life could really begin at 40.
But don't expect any fireworks or cake in this normally serene Swiss mountaintop town as 2,500 decision-making delegates start to arrive not to celebrate but to try and "decision-make".
That's not to say there won't be parties, but to attend any of the cocktail events, dinner-parties, champagne receptions, or Havana cigar nights you have to have a private invitation.
And the number of invites you receive over the five days is decided by how useful the corporate event organisers think you might be.
However, all the parties take place after the business of the day and that covers a very wide spectrum of subjects ranging from how to save the global banking system to finding a cure for prostate cancer.