The world is a funny place, the media is fickle.
They focus on a natural disaster and the oohs and aaahhhs of the tragedy when they're in the middle of the throes of it and, like the media, conveniently forget it ever happened when the next set of bad news rears up from another part of the world.
It was described as a slow tsunami by Ban Ki Moon, the UN secretary-general, and the Hollywood actress Angelina Jolie recently visited the country to keep the plight of the victims in the limelight hoping international help would not wane.
According to some sources, Jolie was upset at the expensive lifestyle Pakistani politicians enjoyed and the lavish banquet laid out in her honour when millions were destitute and hungry across the country.
Yet nearly three months on where is the aid effort and where is it being concentrated?
I can only speak about what I have seen and the stories I have been told by those affected as I returned to North West Pakista