Sergio Marchionne, Fiat’s chief executive, evidently thinks he knows something that the rest of the automotive world has yet to work out. How to make a auto merger work.
In his pursuit to create the world’s second-largest car maker Fiat will gobble up Chrysler as well as taking on General Motor’s European and Latin American assets including the Opel, Saab and Vauxhall brands.
But it is worth looking at the wreckage from previous high-profile mergers.
BMW gave up on Rover selling it for just $14, while it also offloaded Land Rover and Jaguar for a more impressive $3 billion to Ford.
Ford in turn cut their losses and offloaded Land Rover and Jaguar to India’s Tata for $2.3 billion. Ford also failed to make Austin Martin a viable concern and is currently courting bids to relieve itself of Volvo.