Pepsi

By Abid Ali in Business on April 17th, 2010
Picture from AFP

Reputation is everything. Ask Tiger Woods. His extra-marital affairs had his sponsors in a tizz. Accounting giant Accenture axed Tiger's multi-million dollar sponsorship deal, as did Pepsi's Gatorade. Bouncing back to become the world's No.1 golfer and restoring his reputation among his peers and onlookers will also take time.