In some of most strategic intersections of Sudan's capital Khartoum, there are huge campaign billboards with the picture of President Omar al-Bashir, and beside him, two wedding rings.
One is black and one is white and they are held together by a ribbon with the colours of Sudan's national flag.
The black ring symbolises the country's south, mainly inhabited by black African tribes, while the white one represents the mainly Arab north.
It's a message the incumbent president wants no one to miss, one he continually hyped up during a vigorous and well organised campaign that took him to most parts of the country: that he will keep the country united at whatever cost.
But unity is what seems to elude Sudan by the day.
The elections are a key component of the Comprehensive Peace Agreement (CPA) that was signed in Kenya in 2005 and brought the war two between the south and north to an end.