There's quote that says while the English invented football it was the Brazilians that perfected it.
Most football fans can remember a particular Brazilian team that captured their imagination - there's one for almost every generation.
I always remember the 1982 team that contained names like Zico, Eder, Junior and the captain Socrates (still the coolest name of any professional footballer … ever).
That's quite a legacy to live up to.
The squad that's currently in South Africa is a very different animal, however.
It's one fashioned in the likeness of their coach Dunga - a man who knows how to win World Cups (he captained Brazil to success in 1994) and who seemingly values industry and teamwork over flair and big names.
After taking over in 2006 he immediately set about dismantling the so-called "magic quartet" of Ronaldo, Kaka, Ronaldinho and Adriano.
The big name culture was seen as a major factor in the team's rel