An outdoor rock concert kicked off a big public relations push by the city of Juarez to clean up its crime-tarnished image. Called “Competitiva Juarez”, the city-sponsored two-week-long series of business, cultural and trade events is meant to promote a city notorious for sky-high rates of murder and drug fuelled crime.
Mexican President Felipe Calderone spoke at the opening conference. Former New York mayor Rudi Giuliani and former Soviet leader Mikhail Gorbachev will also make speeches.
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